Media as a Construct of the Modern Discursive Personality: Methodology of the Values-Based Approach

This research focuses on the study of theoretical and methodological grounds a values-based approach to typology discursive personalities. The concept values their modern variations are described in article, as well influence media alterations society. methodology is grounded article which presupposes setting Their characteristics taking into account media. division personalities three basic groups – participant, attractor, creator presented optimal regarding needs From this standpoint notion positioning personality discourse facilitates clarifying choice A within studies extends neo-anthropocentric paradigm linguistics contributes socio-cognitive studies.